Picking a category sounds like the easiest part of setting up a business listing. Pick the one that sounds closest, move on to the next section, done. But get it wrong and your business becomes almost invisible to the exact customers who were looking for you. Customers filter by category first Think about how you’d […]

A customer in Kilimani needs a plumber right now. What do they do? They open their phone and search. Not the Yellow Pages, not a friend’s recommendation scrawled on paper. A search, right there on the street outside a leaking pipe. This is the reality for small and medium businesses across Kenya today. Whether you […]