A bakery in Kakamega doesn’t need to be found by someone in Mombasa. It needs to be found by the person three streets away who’s craving something fresh this afternoon. That’s the entire idea behind county based search, and it’s one of the most useful, least talked about features of a good business directory. Kenya’s […]

Getting your business listed takes less time than most people expect, and the registration wizard walks you through it in clear stages. Here’s exactly what to expect, section by section, so you can have everything ready before you start. Before you begin, gather these Have your business logo and up to 5 photos ready on […]

Trust is the real currency of local business in Kenya. A customer parting with their money, especially over M-Pesa to a business they’ve never dealt with before, wants some reassurance they’re not about to be disappointed, or worse. Here’s why a directory listing does more of that heavy lifting than most business owners realize. 1. […]